Introducing K-Beauty

If you love your skincare it is a must to know more about Korean Beauty.


Collection of K-Beauty Products
K-Beauty Values

Korean beauty is all about the skin and enhancing your natural beauty, less is more when it comes to make-up and you will rarely see western style make-up in Asia, particularly in South Korea.

Collection of K-Beauty Products
K-Beauty is ahead of the Western Market

Koreans are masters at caring for their skin, from a young age they are taught that skin health is everything and the beauty world has started to notice how these teachings have reflected on their innovative skincare brands. The Korean beauty market is said to be at least 8-10 years ahead of the western world, so if you want to be ahead of the beauty curve look to South Korea’s beauty industry.


Collection of K-Beauty Products
Luxury Ingredients are Key

Korean skincare brands use unique ingredients you won’t often find in skincare. Western brands often use these ingredients in ‘luxury’ products whereas K-Beauty brands use them consistently regardless of price tag.

Collection of K-Beauty Products
Top K-Beauty Products You Need to Try

BTY has been selling popular Korean skincare brands since 2018, we pride ourselves on being on trend and stocking the most sought-after skincare in the world.
Our top K-beauty products we recommend trying are –

  1. Dr. Jart+ Cicapair Cream
  2. Laneige Lip Sleeping Mask
  3. COSRX Low pH Good Morning Gel Cleanser
  4. Etude House Sheet Masks
  5. Farmstay Collagen Water Full Moist Rolling Eye Serum

Collection of K-Beauty Products
Skincare Routines with K-Beauty Products

In our eyes nothing can compete with the stringent beauty standards of South Korea. We have created starter skincare routines including Korean products so you can experience their high-quality formulas for yourself!