{"title":"Shop Our Bestsellers","description":"\u003cp\u003eThe Korean skincare products our customers repurchase time and time again. Tried, tested and loved by the BTY community.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotic-50ml","title":"Relief Sun: Rice + Probiotic 50ml","description":"\u003cp\u003e\u003cstrong\u003eWhat Is  Beauty of Joseon Relief Sun: Rice + Probiotics?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Beauty of Joseon Relief Sun: Rice + Probiotics is an everyday organic sunscreen designed for all skin types, including sensitive skin. This lightweight, non-greasy formula provides SPF 50+ and PA++++ protection without leaving a white cast or sticky residue. Infused with 30% rice extract and a grain probiotics complex, this sunscreen not only shields your skin from harmful UV rays but also nourishes and hydrates it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Can It Benefit Me?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eThis sunscreen offers multiple benefits, making it an essential part of your skincare routine. The rice extract and fermented grain extracts work together to moisturise and soothe the skin, providing antioxidant protection and preventing acne breakouts. Niacinamide helps regulate sebum production, reduces the appearance of dark spots, and brightens your complexion, ensuring that your skin looks healthy and radiant. Its lightweight texture absorbs quickly, leaving your skin feeling fresh and comfortable throughout the day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Do I Use It?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eFor optimal results, apply a proper amount of the Beauty of Joseon Relief Sun sunscreen as the last step of your skincare routine. Gently pat the cream onto your face with your fingers to aid in absorption. It's recommended to reapply every 2-3 hours for continued SPF protection, especially if you're spending extended time outdoors.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Has BTY Selected This Product to Be Part of Its Korean Curation?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eBTY has chosen the Beauty of Joseon Relief Sun: Rice + Probiotics as part of its Korean curation due to its innovative formulation and effectiveness. This sunscreen exemplifies the principles of K-Beauty, combining high-quality, skin-benefiting ingredients with essential sun protection. Its vegan formula and commitment to clean beauty align with our mission to provide ethical and effective skincare solutions. 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Designed to balance and soothe, it prepares your skin for better absorption of moisturisers and serums.\u003c\/p\u003e\n\u003cp\u003e HOW IT WORKS This toner combines black rice extract with powerful hyaluronic acid to deliver intense hydration while supporting the skin’s natural barrier. It helps restore moisture and leaves your skin feeling smooth and revitalised.\u003c\/p\u003e\n\u003cp\u003e WHY IT WORKS Black rice is rich in antioxidants that protect against environmental damage, while hyaluronic acid attracts and retains moisture, ensuring lasting hydration. Together, these ingredients enhance your skin’s texture and resilience.\u003c\/p\u003e\n\u003cp\u003e WHY BTY LOVE We love this toner for its gentle, fragrance-free formula that suits all skin types—especially sensitive skin. It’s a perfect step for refreshing your complexion without irritation, making it a must-have essential in your skincare routine.\u003c\/p\u003e\n\u003c!-- TABS --\u003e\n\u003ch1\u003eIngredients\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eWater, Betaine, Glycerin, Propanediol, Oryza Sativa (Rice) Extract, Phyllostachys Pubescens Shoot Bark Extract, Aspergillus Ferment, Panax Ginseng Root Extract, Cyclodextrin, Scutellaria Baicalensis Root Extract, Hyaluronic Acid, Beta-glucan, Cellulose Gum, Xanthan Gum, Butylene Glycol, Usnea Barbata (Lichen) Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Sodium Phytate, Tamarindus Indica Seed Gum, Polyglyceryl-10 Laurate, Polyglyceryl-10 Myristate, Glucose, 1,2-Hexanediol\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- \/TABS --\u003e","brand":"Haruharu Wonder","offers":[{"title":"150ml","offer_id":57287446266243,"sku":null,"price":17.0,"currency_code":"GBP","in_stock":true},{"title":"300ml","offer_id":57287446299011,"sku":null,"price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6445\/9680\/files\/wonderblackricetonersensitive.png?v=1717850497"},{"product_id":"centella-sunflower-makeup-melting-cleansing-balm","title":"Centella Sunflower Makeup - Melting Cleansing Balm","description":"\u003cp\u003e\u003cstrong\u003eWhat is the product Centella Sunflower Makeup-Melting Cleansing Balm? \u003c\/strong\u003e\u003cbr\u003eIntroducing the Haruharu Wonder Centella Sunflower Makeup-Melting Cleansing Balm, a luxurious sorbet-like balm designed to effortlessly dissolve makeup, SPF, blackheads, and excess oil. This innovative cleansing balm transforms into an oil upon contact with the skin, ensuring a refreshed finish without tightness or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can it benefit me?\u003c\/strong\u003e\u003cbr\u003eThe Haruharu Wonder Centella Sunflower Makeup-Melting Cleansing Balm is formulated with key ingredients that provide a range of benefits:\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e\u003c\/em\u003e: Sourced from France, this oil is rich in vitamin E and essential fatty acids, which nourish and strengthen the skin while promoting a healthy barrier.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eJojoba Seed Oil and Argan Oil\u003c\/strong\u003e\u003c\/em\u003e: These oils hydrate and balance oil production, helping to soothe skin fatigue and maintain moisture levels.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eShea Butter\u003c\/strong\u003e\u003c\/em\u003e: Known for its moisturising properties, shea butter nourishes the skin and helps to improve overall texture.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eSqualane\u003c\/strong\u003e\u003c\/em\u003e: This lightweight oil strengthens the skin barrier and enhances hydration, making it perfect for all skin types.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e\u003c\/em\u003e: Renowned for its soothing properties, this extract helps calm irritated skin, making the cleansing balm gentle yet effective.\u003c\/p\u003e\n\u003cp\u003eThe cleansing balm begins as a thick, sorbet-textured formula that melts into a silky oil, dissolving impurities and environmental stressors. When water is added, it transforms into a milky consistency that cleanses thoroughly without leaving any residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003cbr\u003e1. Scoop a small amount of the balm with a spatula and spread it over dry skin.\u003cbr\u003e2. Massage the balm in circular motions for about 30 seconds to emulsify stubborn makeup and impurities.\u003cbr\u003e3. Add water to emulsify further, then rinse well with lukewarm water and pat dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy has BTY selected this product?\u003c\/strong\u003e\u003cbr\u003eBTY is thrilled to offer the Haruharu Wonder Centella Sunflower Makeup-Melting Cleansing Balm as an essential addition to your skincare routine. Its unique formulation provides a comprehensive approach to cleansing while nourishing and hydrating the skin. This fragrance-free, gentle balm is perfect for all skin types, including sensitive skin, ensuring a clean, smooth, and refreshed complexion without irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCetyl Ethylhexanoate, PEG-20 Glyceryl Triisostearate, Synthetic Wax, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Argania Spinosa (Argan) Kernel Oil, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Olea Europaea (Olive) Fruit Oil, 1,2-Hexanediol, Water, Panthenol, Butylene Glycol, Propanediol, Centella Asiatica Extract, Melaleuca Alternifolia (Tea Tree) Flower\/Leaf\/Stem Extract, Calendula Officinalis (Marigold) Flower Extract, Ethylhexylglycerin.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Haruharu Wonder","offers":[{"title":"Default Title","offer_id":45301928165606,"sku":"","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6445\/9680\/files\/IMG-9181.jpg?v=1783437444"},{"product_id":"white-truffle-first-spray-serum","title":"White Truffle First Spray Serum","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e White Truffle First Spray Serum is a lightweight, fast-absorbing mist designed to nourish and revitalize your skin. Infused with luxurious white truffle extract, this serum primes your complexion for optimal hydration and glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IT WORKS\u003c\/strong\u003e Spray the serum evenly onto cleansed skin to deliver powerful antioxidants and moisture deep within. The fine mist ensures quick absorption, leaving your skin feeling refreshed and silky smooth.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eWHY IT WORKS\u003c\/strong\u003e White truffle extract is rich in peptides and antioxidants, which help protect skin from environmental stressors while promoting a radiant, youthful appearance. The serum’s hydrating formula enhances skin elasticity and softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY BTY LOVE At BTY\u003c\/strong\u003e Cosmetics NI, we value skincare that combines indulgent ingredients with effective results. 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This gentle gel cleanser utilizes natural surfactants derived from coconuts to effectively remove dirt and oil while maintaining a healthy pH balance that supports your skin's barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can it benefit me?\u003c\/strong\u003e\u003cbr\u003eThe Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel is formulated with key ingredients that enhance its cleansing and hydrating properties:\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eFermented Black Rice Extract\u003c\/strong\u003e\u003c\/em\u003e: Rich in antioxidants, this ingredient helps to moisturise the skin while providing protective benefits against environmental stressors, promoting a healthier complexion.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eCoconut-Derived Surfactants\u003c\/strong\u003e\u003c\/em\u003e: Ingredients like coco-betaine and potassium cocoyl glycinate gently cleanse the skin without stripping it of moisture, reducing irritation and ensuring a soft, hydrated feel after cleansing.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003ePanax Ginseng Root Extract\u003c\/strong\u003e\u003c\/em\u003e: This traditional herbal ingredient helps to strengthen the skin barrier while providing hydration, leaving your skin feeling refreshed and revitalised.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eFermented Bamboo Shoot Extract\u003c\/strong\u003e\u003c\/em\u003e: Known for its calming properties, this extract works to soothe irritated skin and contributes to a brighter, clearer complexion.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eTrehalose and Beta-Glucan\u003c\/strong\u003e\u003c\/em\u003e: These natural humectants attract moisture to the skin, enhancing hydration and providing additional skin barrier support.\u003c\/p\u003e\n\u003cp\u003eThis gentle cleanser transforms from a concentrated gel into a soft, dense lather upon contact with water, effectively removing impurities while maintaining your skin's moisture balance.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003cbr\u003eSqueeze an appropriate amount of the cleansing gel onto wet hands and gently create bubbles. Massage the gel over your skin for about 30 seconds, then wash away with lukewarm water to fully cleanse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy has BTY selected this product?\u003c\/strong\u003e\u003cbr\u003eBTY is excited to offer the Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel as a perfect choice for those seeking a gentle, effective cleanser that respects the skin's natural barrier. Its unique formulation combines traditional Korean ingredients with modern cleansing technology, ensuring a refreshing and non-irritating experience. 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This moisturising sun cream has a soft and creamy texture that seamlessly blends into the skin without leaving a white cast, making it suitable for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can it benefit me?\u003c\/strong\u003e\u003cbr\u003eThe ROUND LAB Birch Juice Moisturizing Sun Cream is formulated with key ingredients that enhance its protective and hydrating properties:\u003c\/p\u003e\n\u003cp\u003e- \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBirch Tree Sap\u003c\/strong\u003e\u003c\/span\u003e: Rich in minerals, enzymes, proteins, and antioxidants, it helps reduce inflammation and nourishes the skin, promoting a healthier complexion.\u003c\/p\u003e\n\u003cp\u003e- \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003c\/span\u003e: This powerful humectant deeply hydrates the skin, ensuring it stays plump and smooth while tightening the pores.\u003c\/p\u003e\n\u003cp\u003e- \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003c\/span\u003e: Known for its brightening effects, niacinamide helps even out skin tone, addressing hyperpigmentation and redness for a more uniform complexion.\u003c\/p\u003e\n\u003cp\u003e- \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAmino Acids, Minerals, and Vitamins\u003c\/strong\u003e\u003c\/span\u003e: These ingredients work together to form a moisture barrier that prevents dehydration, keeping your skin hydrated throughout the day.\u003c\/p\u003e\n\u003cp\u003eTogether, these components create a lightweight, hydrating sunscreen that not only protects your skin from UV damage but also nourishes and revitalizes it, making it an essential part of your daily skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003cbr\u003eApply the Birch Juice Moisturizing Sun Cream as the final step in your skincare routine. Evenly spread a sufficient amount across areas prone to sun exposure, ensuring a protective layer is formed. For best results, reapply frequently, especially after sweating, swimming, or towel drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy has BTY selected this product?\u003c\/strong\u003e\u003cbr\u003eBTY proudly presents the ROUND LAB Birch Juice Moisturizing Sun Cream as a top choice for those seeking effective sun protection without compromising on hydration. Its high SPF50+ PA++++ rating and nourishing formula make it a standout product, recognised as the best sunscreen in the popular Korean beauty app Hwahae. 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