{"title":"BTY STARTER SKIN ROUTINE","description":"\u003cp\u003eAn introduction to Korean skincare using our bestselling hydrating and gentle products \u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Radiance Cleansing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Beauty of Joseon Radiance Cleansing Balm is a luxurious, balm-type cleansing oil designed to elevate your daily skincare routine. This rich, nutrient-dense balm transforms from a solid to a silky oil upon application, effortlessly melting away makeup, dirt, and impurities while nourishing your skin. Enriched with a blend of rice bran water and various grain extracts, this cleansing balm ensures that your skin remains moisturized and radiant after cleansing.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Can It Benefit Me?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eThis cleansing balm offers a multitude of benefits. Its unique formula effectively dissolves even the most stubborn waterproof makeup, including mascara and eyeliner, without irritating the eyes or skin. The antioxidant-rich ingredients protect against environmental stressors while promoting a brighter, more radiant complexion. Additionally, the rice bran and grain extracts deeply hydrate the skin, preventing dryness and leaving it feeling soft, supple, and rejuvenated. Suitable for all skin types, including sensitive skin, this balm provides a gentle yet thorough cleanse that nurtures your skin.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow Do I Use It?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eTo enjoy the full benefits of the Beauty of Joseon Radiance Cleansing Balm, follow these simple steps:\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e1. Start with dry hands and a dry face. Scoop a small amount of the balm and gently massage it onto your skin, focusing on areas with makeup and impurities.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e2. As you massage, the balm will transform into a soothing oil, dissolving makeup and dirt.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e3. For an enhanced cleansing effect, add a little water and continue to massage; the balm will emulsify into a silky milk.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e4. Rinse thoroughly with warm water and follow with your regular skincare routine.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Has BTY Selected This Product to Be Part of Its Korean Curation?\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eBTY has chosen the Beauty of Joseon Radiance Cleansing Balm for its exceptional formulation and commitment to quality, reflecting the best of K-Beauty. This product is a perfect example of how traditional Korean skincare ingredients, like rice and grain extracts, are incorporated into modern beauty rituals. The luxurious texture, combined with its effective cleansing capabilities, makes it a must-have for anyone seeking a radiant complexion. By including this cleansing balm in our collection, we aim to provide our customers with a nourishing and effective cleansing solution that not only removes impurities but also promotes overall skin health and vitality.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!-- TABS --\u003e\n\u003ch1\u003eINGREDIENTS\u003c\/h1\u003e\n\u003cp\u003eCetyl Ethylhexanoate, Caprylic\/capric Triglyceride, Peg-20 Glyceryl Triisostearate, Synthetic Wax, Peg-10 Isostearate, Lactobacillus\/soybean Ferment Extract, Hippophae Rhamnoides Oil, Oryza Sativa (rice) Bran Oil, Oryza Sativa (rice) Seed Water, Avena Sativa (oat) Meal Extract, Coix Lacryma-jobi Ma-yuen Seed Extract, Oryza Sativa (rice) Extract, Water, Sorbitan Sesquioleate, Glycerin, Propanediol, Butylene Glycol, 1,2-hexanediol, Caprylyl Glycol, Ethylhexylglycerin Ingredients Are Subject To Change At The Manufacturer’s Discretion. For The Most Complete And Up-to-date List Of Ingredients, Refer To The Product Packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResponsible Person\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCOSMETRADE, S.L.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eAvenida Sudáfrica 110\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e11408 Jerez de la Frontera (Cádiz)\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eSpain\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCOSMETRADE UK\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e126 Wigmore Street, London W1U 3RZ\u003c\/em\u003e\u003c\/p\u003e\n\u003c!-- \/TABS --\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":43859538084070,"sku":"","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6445\/9680\/files\/IMG-6821.png?v=1736284659"},{"product_id":"black-rice-moisture-5-5-soft-cleansing-gel-unscented-100ml","title":"Black Rice Moisture 5.5 Soft Cleansing Gel - Unscented 100ml","description":"\u003cp\u003e\u003cstrong\u003eWhat is Black Rice Moisture 5.5 Soft Cleansing Gel? \u003c\/strong\u003e\u003cbr\u003eIntroducing the Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel, an unscented, mild, and light-acidic cleanser designed for your daily morning routine. This gentle gel cleanser utilizes natural surfactants derived from coconuts to effectively remove dirt and oil while maintaining a healthy pH balance that supports your skin's barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can it benefit me?\u003c\/strong\u003e\u003cbr\u003eThe Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel is formulated with key ingredients that enhance its cleansing and hydrating properties:\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eFermented Black Rice Extract\u003c\/strong\u003e\u003c\/em\u003e: Rich in antioxidants, this ingredient helps to moisturise the skin while providing protective benefits against environmental stressors, promoting a healthier complexion.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eCoconut-Derived Surfactants\u003c\/strong\u003e\u003c\/em\u003e: Ingredients like coco-betaine and potassium cocoyl glycinate gently cleanse the skin without stripping it of moisture, reducing irritation and ensuring a soft, hydrated feel after cleansing.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003ePanax Ginseng Root Extract\u003c\/strong\u003e\u003c\/em\u003e: This traditional herbal ingredient helps to strengthen the skin barrier while providing hydration, leaving your skin feeling refreshed and revitalised.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eFermented Bamboo Shoot Extract\u003c\/strong\u003e\u003c\/em\u003e: Known for its calming properties, this extract works to soothe irritated skin and contributes to a brighter, clearer complexion.\u003c\/p\u003e\n\u003cp\u003e- \u003cem\u003e\u003cstrong\u003eTrehalose and Beta-Glucan\u003c\/strong\u003e\u003c\/em\u003e: These natural humectants attract moisture to the skin, enhancing hydration and providing additional skin barrier support.\u003c\/p\u003e\n\u003cp\u003eThis gentle cleanser transforms from a concentrated gel into a soft, dense lather upon contact with water, effectively removing impurities while maintaining your skin's moisture balance.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow do I use it?\u003c\/strong\u003e\u003cbr\u003eSqueeze an appropriate amount of the cleansing gel onto wet hands and gently create bubbles. Massage the gel over your skin for about 30 seconds, then wash away with lukewarm water to fully cleanse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy has BTY selected this product?\u003c\/strong\u003e\u003cbr\u003eBTY is excited to offer the Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel as a perfect choice for those seeking a gentle, effective cleanser that respects the skin's natural barrier. Its unique formulation combines traditional Korean ingredients with modern cleansing technology, ensuring a refreshing and non-irritating experience. 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