beauty obsessed? us too!
just arrived
Liquid Lights Blush
Bifida Ampoule Mist 120ml
Drawing Show Brush Liner
MIXSOON Heartleaf Toner
Curl Fix Mascara
our brands
bty
beauty educated, not influenced
Welcome to BTY, your destination for accessible beauty solutions that deliver real results.
We are changing the way you approach your skincare and makeup routine through education, not influence.
beauty accessories
by bty
The perfect painting doesn’t exist without the perfect brushes and that’s why we have created our own range of luxurious make-up brushes to paint the most beautiful face.
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bestsellers
get to know us
Our founder, Rachel McCully, shares your love for all things beauty. But she’s been there too - influenced into buying products that weren’t quite right for her skin.
That’s why, in 2016 BTY was born out of education and expertise. We are a destination for accessible beauty solutions that deliver real results.
join our community
Unlock a hub of tips and beauty inspo curated by Rachel, straight to your inbox! Join our community of beauty lovers and stay educated, not influenced.
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visit us in person
Unit 1, Rawdon Court Courtyard, Moira Village, BT67 0LP
Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm