bty

beauty educated, not influenced

Welcome to BTY, your destination for accessible beauty solutions that deliver real results.

We are changing the way you approach your skincare and makeup routine through education, not influence.

beauty accessories

by bty

The perfect painting doesn’t exist without the perfect brushes and that’s why we have created our own range of luxurious make-up brushes to paint the most beautiful face.

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get to know us

Our founder, Rachel McCully, shares your love for all things beauty. But she’s been there too - influenced into buying products that weren’t quite right for her skin. 

That’s why, in 2016 BTY was born out of education and expertise. We are a destination for accessible beauty solutions that deliver real results.

Find out more

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Unlock a hub of tips and beauty inspo curated by Rachel, straight to your inbox! Join our community of beauty lovers and stay educated, not influenced.

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