About Us

BTY is an independent cosmetic retailer created by Rachel McCully in 2016. Rachel has always been passionate about the beauty industry and was always quick to try out new brands and must-have products, however, she realised Northern Ireland was missing a place to indulge in unique, hard to get products which were up and coming in the beauty world. From her love and passion, Rachel brought BTY Cosmetics to life and envisioned a store for people to shop high quality cosmetics loved by beauty professionals.

BTY opened its doors in February 2016 in the Spires Mall, Belfast, soon relocating to Chichester Street in July 2017 where Rachel and her team built a loyal customer base and expanded their product range. BTY blossomed and relocated to its current location in 2019 to Northern Ireland’s biggest shopping centre, Victoria Square, where the BTY team continue to offer a premium service to our BTYful customers.

BTY are authorised stockists for all brands sold in-store and online.