Heimish

Dailism smudge stop mascara #volume

£13

A smudge-proof "tubing" mascara that builds volume and length without clumps. It wraps each lash in a fine film for an intense black, defined look that lasts all day, then slides off with warm water.

Best for: Thin or sparse lashes, oily lids, and anyone whose mascara usually smudges or flakes. Fragrance-free.

Key ingredients

  • Film-forming polymers: wrap each lash so the mascara stays put and doesn't smudge.
  • Argan and castor oils: condition lashes so they don't feel brittle.
  • Carnauba wax: a plant wax that builds volume.
  • Black iron oxide: for an intense black colour.

How to use

Curl your lashes first if you like. Hold the wand horizontally and wiggle it from base to tips in a zig-zag motion. Layer for more volume. To remove, wet your lashes with warm water and gently press and massage. The film slides off without rubbing.

Why BTY loves it

Big, separated lashes that don't smudge, and it comes off with just warm water, which is so much kinder to the eye area.

Pairs well with

Full ingredients

(Black) Water, Acrylates Copolymer, Iron Oxides (CI 77499), Glyceryl Stearate SE, Glycerin, Alcohol Denat.*, PVP, Copernicia Cerifera (Carnauba) Wax, VP/Eicosene Copolymer, Stearic Acid, Argania Spinosa Kernel Oil, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Methylglucamine, Xanthan Gum, Tromethamine, Glyceryl Caprylate, Sodium Dehydroacetate, Ethylhexylglycerin, Disodium EDTA, Lepidium Meyenii (Maca) Root Extract, Maltodextrin

* Fragrance-free with no essential oils. Contains a little alcohol, which helps the mascara dry quickly on the lashes. No beeswax.

Responsible Person
UK: Colin's Cosmetic Consultancy, Market Square, Petworth, West Sussex, GU28 0AH
EU: AK Biocosmetics GmbH, Postfach 14, 2103 Langenzersdorf, Austria

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